Business-to-Market Readiness Test

Understand where
your business stands.

This assessment helps us understand you, your business, the financial result it must produce, the customers you want to reach, and what should happen next.

Welcome

Answer honestly. This is not an examination and there are no perfect answers. Choosing “I don’t know yet” is more useful than guessing.

  • Allow approximately 45 to 60 minutes
  • Your answers will save automatically
  • You can save and finish later

Your answers will help us understand the future you want, the minimum financial result the business must produce, the skills and resources you bring, the offer you are developing, the customers you intend to help, and what is preventing reliable marketing and sales.

You and the business today

Tell us where you are right now.

1. Which best describes your current position?

Example: “We help small hotels improve their guest photographs and social media content.”

4. How long have you been working on this business or idea?
5. Is the business currently legally registered?
6. What is working well today?
7. What is causing difficulty today?
8. Why are you taking this assessment now?

The future you want

What should the business make possible?

10. Imagine the business is working well three years from now. Which outcomes matter to you? (Select up to five)
11. How much would you ideally work in the business each week?
12. Which role would you most like to have?
13. What kinds of work give you energy?
14. What kinds of work drain you or that you regularly avoid?
15. If nothing changed during the next three years, how would you feel?

Financial reality

The numbers the business must produce.

18. Which currency should we use?
19. Enter your average household and personal costs.
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Calculated automatically. You can correct it if needed.

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21. Enter the business costs you currently have or expect.
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Calculated automatically. You can correct it if needed.

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Personal annual costs + business annual costs + savings/reinvestment target.

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26. If your income stopped today, how long could you cover your essential costs?
27. How will you cover your living costs while building the business?
28. How much financial risk are you comfortable taking?

Capability and capacity

What you bring and what you can give.

29. What useful resources do you already have?
30. Which capabilities still need development?
hrs
32. When are those hours available?
33. What could prevent you from using this time consistently?
34. How confident are you that you can deliver the proposed product or service well?

The offer and sales reality

What you sell and whether the numbers work.

36. Which best describes what you sell or plan to sell?
39. Is the offer currently ready to buy?
$

Include materials, delivery, commissions, and paid labour directly required for one sale.

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Selling price − direct fulfilment cost.

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Minimum annual business requirement ÷ gross profit per sale.

sales

Required annual sales ÷ 48 working weeks.

sales
45. How realistic does this weekly sales requirement feel?
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Customer and market reality

Who you help and what you know about them.

Be specific. For example, not “businesses,” but “independent hotels in Siem Reap with fewer than 30 rooms.”

49. Is the buyer primarily a person or an organisation?
50. Where are your priority customers?
52. Which kinds of problems does your offer address?
54. What happens if the customer does nothing?
55. How urgent is the problem for the customer?
56. What does the customer use instead today?
57. What might stop the customer from buying?
people
59. What did those conversations include?
60. What evidence of real demand do you have?
61. Name up to five real people or organisations that fit your priority customer description.

Privacy note: Do not enter sensitive personal information. Business names or first names are sufficient.

62. How many of these five could you contact within the next seven days?

Marketing and sales readiness

How customers find you and how you convert them.

63. How do suitable customers currently discover you?
64. Where do you believe your priority customers already look for help?
65. What marketing assets do you currently have?
66. How quickly can a new person understand what you sell and who it is for?
67. What proof can you show a prospective customer?
enquiries
customers

Paying customers ÷ suitable enquiries × 100.

%
71. How comfortable are you starting a sales conversation?
72. What happens after someone expresses interest?
$
hrs
75. What is the largest current barrier to acquiring customers?

Commitment and next experiment

What you will do next.

79. Which uncertainty must you test first?
80. What could you realistically do during the next 30 days? (Select up to three)

Make it measurable - for example, “Three of ten businesses agree to a meeting” or “Two customers pay a deposit.”

Final check

A few last questions before we show your results.

88. What kind of help would be most useful next?
89. How honest and complete were your answers?
91. Consent
Your current stage is
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Five readiness areas

Your strongest foundation

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The issue to address first

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Your recommended next test

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Your first action

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Important distinction
This assessment shows what is clear, what is assumed, and what evidence is still needed. It does not prove that customers will buy. Real customer conversations and purchasing behaviour provide that evidence.
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