Business events company
How we transformed a Phnom Penh business events company's paid advertising strategy, reducing cost per click by 85% while reaching over 2.4 million people.
The challenge
The company had been running Facebook and Instagram ads for its business events but was seeing diminishing returns. Their cost per click was around $3.30, and their advertising wasn't reaching the right audience effectively.
They needed a complete overhaul of their paid advertising strategy to maximise the available budget and reach professionals, business owners and decision-makers in Phnom Penh.
Our paid ads strategy
Audience refinement
We rebuilt their targeting from scratch, focusing on relevant professionals, business owners and decision-makers based on location, demographics, interests and previous engagement.
Creative optimisation
New ad creatives featuring speakers, venues, event highlights and clear calls-to-action significantly improved click-through rates.
Bid strategy
We implemented smarter bidding strategies and A/B testing to continuously optimise cost per click and maximise budget efficiency.
Retargeting campaigns
We set up retargeting to re-engage people who had visited event pages or interacted with previous campaigns, resulting in higher conversion rates at a fraction of the cost.