Privacy Policy

1. Who we are

Be Good Consultancy ("Be Good", "we", "us", "our") is an independent consultancy operating from Siem Reap, Cambodia and providing services to clients in Cambodia and internationally.

This privacy policy explains how we collect, use, store and protect personal information when you use our website, contact us or engage our services.

Contact:

Be Good Consultancy

Siem Reap, Cambodia

Email: hi@begoodconsultancy.com

2. Information we collect

We may collect and process information including:

• Contact information such as your name, email address, telephone number, company and job title.
• Information submitted through website forms, enquiries, consultations, discovery meetings and other communications.
• Client information required to provide consultancy, marketing, technology, AI, research, website, advertising and related services.
• Account information associated with client portals or systems we provide.
• Billing, transaction and payment-related information. Payment card information may be processed directly by third-party payment providers rather than stored by us.
• Information and files you voluntarily provide during a project.
• Technical information including IP address, browser, device, approximate location, referring pages and website activity.
• Cookie, analytics and website performance information.
• Communications between you and Be Good Consultancy.

3. How we collect information

We may collect information:

• Directly from you.
• Through our website and forms.
• During meetings, calls and consultations.
• Through email and other business communications.
• Through client portals and project-management systems.
• Through analytics and similar technologies.
• From publicly available business sources.
• From third-party platforms where you have authorised access or where we have a legitimate reason to process the information.

4. How we use information

We may use information to:

• Respond to enquiries.
• Provide our services.
• Prepare proposals, research and recommendations.
• Manage client relationships and projects.
• Operate client portals and digital systems.
• Process payments and maintain business records.
• Provide customer support.
• Conduct research and analysis.
• Develop and improve our services.
• Maintain website and system security.
• Prevent fraud, abuse and unauthorised access.
• Communicate important service information.
• Send marketing communications where permitted.
• Comply with applicable legal and regulatory requirements.
• Establish, exercise or defend legal claims.

5. Legal grounds for processing

Depending on where you are located and the circumstances, we may process personal information because:

• It is necessary to provide services or perform a contract.
• You have given consent.
• Processing is necessary for legitimate business purposes.
• Processing is necessary to comply with a legal obligation.
• Processing is necessary to establish, exercise or defend legal rights.

Where consent is the basis for processing, you may withdraw that consent.

6. Artificial intelligence

Be Good Consultancy uses artificial intelligence and machine learning technologies as part of its operations and services.

AI may be used for purposes including:

• Research
• Analysis
• Content development
• Automation
• Coding and development
• Image generation
• Transcription and summarisation
• Data organisation
• Strategy development
• Internal productivity
• Client services

We may use third-party AI providers to perform these functions.

We take reasonable steps to avoid unnecessarily providing confidential or sensitive personal information to publicly accessible AI systems.

We will not knowingly use confidential client information to train publicly available AI models without appropriate permission.

Where AI processing forms a significant part of a client project, additional data-handling arrangements may be agreed with the client.

AI providers may process information on infrastructure located outside Cambodia or outside the country where the information originated.

7. Automated processing

We may use automated tools to organise, analyse, classify, summarise or process information.

Unless specifically disclosed and appropriately governed, we do not intend to use solely automated systems to make decisions that produce significant legal or similarly significant effects concerning individuals.

Human review will be used where appropriate.

8. Sharing information

We do not sell personal information.

We may share information with trusted third parties where reasonably necessary to operate our business or provide our services.

These may include:

• Website and hosting providers.
• Cloud infrastructure providers.
• Email providers.
• Analytics providers.
• Payment processors.
• Accounting and administrative services.
• Client portal providers.
• Project-management platforms.
• Advertising and social media platforms.
• Artificial intelligence providers.
• Software and technology providers.
• Professional advisers.
• Contractors working on authorised projects.
• Government or regulatory authorities where legally required.

We seek to limit information shared with third parties to what is reasonably necessary for the relevant purpose.

9. International data processing

Be Good Consultancy operates from Cambodia and works with international clients and technology providers.

As a result, personal information may be transferred to or processed in countries other than the country in which it was originally collected.

Different countries have different data protection laws and standards.

Where appropriate and required by applicable law, we will take reasonable measures to protect personal information transferred internationally.

10. Client-provided personal information

Clients may provide personal information relating to their customers, employees, suppliers or other individuals as part of a project.

Clients are responsible for ensuring they have the necessary authority or lawful basis to provide that information to Be Good Consultancy.

We will use client-provided information for legitimate project purposes and according to applicable agreements.

Where required, specific data-processing terms may be agreed separately.

11. Cookies and analytics

Our website may use cookies and similar technologies to operate correctly, understand visitor behaviour, measure performance and improve our services.

These may include essential, functional, analytics and marketing technologies.

You can control or disable cookies through your browser and, where provided, our cookie controls.

Disabling certain cookies may affect website functionality.

12. Marketing communications

We may send relevant business communications to existing clients, prospective clients or people who have requested information from us where permitted by applicable law.

Where consent is required, we will request it.

You can unsubscribe from marketing communications at any time.

Service communications relating to an active client relationship may still be sent where necessary.

13. Data retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods may depend on:

• The nature of the information.
• The duration of the client relationship.
• Contractual requirements.
• Accounting and tax requirements.
• Security requirements.
• Potential disputes or legal claims.
• Applicable legal obligations.

Information that is no longer required will be deleted, anonymised or securely archived where appropriate.

14. Data security

We use reasonable technical and organisational measures designed to protect information against unauthorised access, disclosure, alteration, loss or misuse.

These measures may include access controls, authentication, restricted permissions, secure hosting, backups and other appropriate safeguards.

No internet-connected system or method of electronic storage can be guaranteed completely secure.

15. Your privacy rights

Your rights depend on the laws applicable to you and the circumstances in which we process your information.

Depending on your jurisdiction, you may have rights to:

• Request access to information we hold about you.
• Request correction of inaccurate information.
• Request deletion of information.
• Object to certain processing.
• Request restriction of processing.
• Withdraw consent where processing relies on consent.
• Request information about how your data is processed.
• Request a copy of certain information.
• Object to certain direct marketing.

To make a privacy request, contact:

hi@begoodconsultancy.com

We may need to verify your identity before completing a request.

16. Third-party websites

Our website and services may contain links to websites or services operated by other organisations.

We are not responsible for their privacy practices.

You should review the privacy policies of those organisations before providing personal information.

17. Children's privacy

Our services are primarily intended for businesses and adults.

We do not knowingly seek to collect personal information from children through our general business services.

If we become aware that information concerning a child has been collected inappropriately, we will take reasonable steps to address it.

18. Confidentiality

Information supplied by clients may also be protected by contractual confidentiality obligations or separate non-disclosure agreements.

Those obligations operate alongside this privacy policy.

19. Changes to this privacy policy

We may update this privacy policy as our services, technology, AI systems, legal obligations or business practices change.

The latest version will be published on our website with the date of the most recent update.

20. Contact

For questions about this privacy policy, our handling of personal information or a privacy request, contact:

Be Good Consultancy

Siem Reap, Cambodia

Email: hi@begoodconsultancy.com