Realtor personal brand
How we helped an established realtor step out from behind the company brand and build her own recognisable personal brand through video and social content.
The challenge
She was already working successfully in real estate,
but most of her visibility belonged to the company
she represented rather than to her personally.
She wanted to build a brand around her own knowledge,
personality and experience so clients recognised and trusted her directly.
Our solution
Personal brand launch
We developed the positioning and creative direction for her personal brand, giving her a recognisable identity separate from the wider real estate company
Property video tours
Professional property tours allowed her to showcase listings while putting her personality and expertise at the centre of the content.
Educational content
We created videos answering common buyer and seller questions, helping demonstrate her knowledge and build trust with potential clients.
Shorts & reels strategy
Short form content was created for Facebook and Instagram to increase visibility, maintain consistency and grow recognition around her name.